Often tied to creativity, quirkiness, or a slightly mysterious, artistic sensibility, purple hearts are popular in fandom culture (notably associated with the K-pop group BTS, whose fans and the group itself popularized 'purple heart' as a phrase of mutual love and trust). It also carries entirely separate literal meaning as a US military decoration, an unusual case of an emoji's civilian and official symbolism diverging sharply.
Keywords: 143, bestest, emotion, heart, ily, love, purple